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Table 2 Summary of users’ qualitative responses for reasons, expectations, experiences and steps taken to ensure quality of the product, presented in decreasing order of frequency

From: Russian roulette with unlicensed fat-burner drug 2,4-dinitrophenol (DNP): evidence from a multidisciplinary study of the internet, bodybuilding supplements and DNP users

Categoriesa Content Frequency
Reasons Effective/fast fat loss as the ultimate goal 20
  Effective/fast fat loss to enable working toward the ultimate goal 4
  Curiosity 4
  Image enhancement 2
  Increase calorie intake without consequences on weight 1
  Shortcut 1
  Recommendation 1
Expectations Positive outcome 13
  Specific side effects 6
  Mixed positive outcome and generic unpleasant experience 5
  Mixed positive outcome and specific unpleasant experience, including death 3
  General unpleasant experience 2
  Nonspecific responses 2
Ensuring quality Trust and reputation of the dealer/retailer 16
  Self-experimentation 7
  Analytical testing 6
  None 4
  Visual examination 2
Experiences Weight loss and side effects were as expected 16
  Reality adjustment 4
  Negative experience with side-effects 3
  1. Notes:
  2. acategories emerged from the data